Cambridge seo expert (SEO) is a vital part of website design and marketing. A properly optimized website will allow web crawlers to properly index your website for search engines (such as Google, Yahoo!, Ask, and Bing) so that your site appears prominently in the search engine results pages, or SERP’S).
The primary areas of consideration for Cambridge seo expert:
- The appearance and usability of your website for visitors.
Search engines can track how many visitors your site has, how long they stay on your site before clicking elsewhere, and how often they return. All of these play a role in how well your website performs in search results. Considering this, it is essential that your site be optimized not only for search engine web crawlers but also for human visitors. If your visitors find that your site is easy to navigate, contains useful content, and can provide value on an ongoing basis, that will be reflected positively in the Cambridge seo expert this also means that you must keep your site active. If a search engine discovers that your website is neglected for long periods of time and grows stale-especially in comparison to other sites offering similar content-visitors will stop returning and your site will sink in the SERPs. Regularly updating your site with new content, on the other hand, can enable your site to ascend the rankings.
- The quality of the content contained on your website.
More and more, search engines are attempting to direct searchers to websites that contain quality content. Providing good content optimized with the keywords and phrases that searchers might use can boost your site’s performance in the SERPs and draw more visitors. If your site is filled with advertising or riddled with spelling or grammatical errors, however, it will negatively impact your site’s performance. The uniqueness of your content is also an important factor. This is true now more than ever, and continues to grow in importance with every update to search engine search results ranking algorithms. If your site is found to contain duplicate, near-duplicate, or spun content when compared to other websites, it will lessen your site’s value, at least in the judgment of the dominant search engines. Whether you create your own original content or hire others to do it for you, it is an SEO necessity that your site be unique. Additionally, considering the problem of content scrapers (which will steal your content to use it on another site); it is recommended that you regularly post new content. You should also take precautions to limit those who might steal your content. For example, you can limit the amount of content contained in your RSS feed. You can also file a DMCA complaint whenever you discover a content thief.