Small business owners have a wide array of marketing choices when selecting the right online marketing strategy to pursue with the goal of finding new leads that actually turn into sales. The most popular being paid advertising, SEO campaigns, and Social Media Marketing. Making a site that is streamlined to be attractive to the search engines through SEO services in Cambridge is one of the most talked about tactics that drives traffic to websites generally through Google. It is always important to build a website based on proven SEO principals, but in today’s online world failing to engage with the community through social media sites is a big mistake. Google now puts value on the number of shares, likes, +1’s, etc. that a site receives when producing its search results. Therefore social media campaigns also have an impact on a company’s search rankings for their desired keywords. A great SEO strategy with lots of back links is no longer enough to gain high visibility and traction online. The best marketing campaigns for a small business include a combination of both solid SEO principles and promotion of social media channels. Paid search advertising and banner ad space can get a new site the exposure it needs to reach customers; but it is usually way too expensive for most small business marketing budgets. In order to get the most out of your social media campaigns it is wise to have a site built based on best practices concerning search engine optimization. The following are a few guidelines that are important for your web development team to follow when designing your site.
SEO services in Cambridge alone will not drive the traffic you desire until you begin sharing your website’s content on Twitter, Facebook, and elsewhere providing readers the opportunity to share, like or +1 the content you are distributing.
– Create a site map.
– Develop unique page titles, keywords, and page descriptions.
– Use keywords in key positions in headers and body of text, but do not overdo it.
– Create back links, but use a family of similar keywords not just one or two.
– Include blog titles in the URL for the company blog
Of course there are dozens of other aspects for building a website with SEO in mind and so it is important that you have a web developer that is adept at SEO services in Cambridge when building the website….